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SEO and marketing
How people find websites, and what you can do so they find yours.
5 chapters and a do/avoid checklist
Search engines follow links to discover pages (crawling), store what they find (indexing), and order the results for each search (ranking). A page has to be found and indexed before it can rank at all.
Ranking weighs how well a page answers the search, how trustworthy the site looks, and how good the page is to use.
Key points
Each page should answer one main question. Put its main phrase in the title tag and the H1, write a meta description that makes people want to click, and use headings to structure the text.
Give images descriptive file names and alt text, and link to your related pages.
Key points
Search engines prefer pages that load fast, work on phones and use HTTPS. Your hosting affects all three: server speed, uptime and SSL. See how hosting impacts SEO.
Submit a sitemap in Google Search Console so new pages are found quickly.
Key points
Write for the questions your customers actually ask, and keep important pages up to date. Useful pages earn links from other sites, which search engines read as votes of trust.
Earn links by being worth citing; avoid buying them or joining link schemes, which can get a site penalised.
Key points
Search takes time. Meanwhile, share new pages on the social networks your customers use, build an email list, and list your business in relevant directories and maps.
Measure what works with an analytics tool and do more of it.
Key points
Checklist
Do
Free Let's Encrypt SSL comes with every hosting plan.
With the page's main phrase near the start.
Compress images and cache pages.
In Google Search Console.
Avoid
Repeating a phrase makes text worse, not better.
It risks a search penalty.
Duplicate content rarely ranks.
SEO usually takes months to show.
FAQ
Usually months. New sites take longer, because search engines need time to find, index and trust them.
Yes. Slow pages, downtime and missing HTTPS can all hold a site back. Read how
Google has said HTTPS is a ranking signal, and browsers warn visitors about pages without it. About SSL
A clear, memorable name helps people find and trust you; stuffing keywords into it does not. Choosing a name
Yes. The basics in this guide cover most of what a small site needs.
Free Let's Encrypt SSL on every hosting plan.
